I focus on the funnel.
Pipeline, conversion, and the cost of acquisition are the scoreboard. Everything else is in service of it.
Marketing leadership for growing tech companies that sell into academic and public sector institutions
Building (or rebuilding) your marketing function with durable foundations.
Get in touch25 years connecting discerning buyers with trustworthy technology · EdTech Digest Top 100 Influencer
What I do
You sell something genuinely new to cautious institutional buyers like school districts, universities, public agencies. You've got product-market fit but your prospecting efforts are stalling. You've redone your website, made eye-catching brochures, poured money into trade show booths and have nothing to show for the spending except noise.
Marketing's job isn't to make noise — it's to lower the cost of winning a customer. I keep CAC falling as you grow, so you get the best long-term return on investment.
I do my best work with companies that have found product-market fit in institutional markets and are now working to scale. I'm deepest in education, where trust beats hype. My job is to make your complex product legible, credible, and worth action in the context of long-cycle, highly-formal procurement processes. I turn a buying committee's understanding into pipeline your sales team can actually close.
What makes the difference
I align to institutional rhythms.
I've witnessed the consequences of applying corporate or consumer GTM tactics to institutional buyers. I construct systems for multi-year pursuits.
I make hard things make sense.
I have decades of experience translating complicated technology for audiences who need to trust it before they'll touch it.
I'm more technical than marketers are expected to be.
I've always been a builder. From coding massive spreadsheets to sorting details with engineers, my sleeves are always rolled up.
What I've achieved
Turnitin
Turned alarm into adoption when ChatGPT broke the K-12 market open.
When AI writing first flooded classrooms, I took swift action and rapidly reframed the panic into a clear case for AI-writing detection — and delivered 2X the MQL target while the dust was still in the air.
3P Learning
Grew an international company's U.S. business by moving the numbers that matter.
Brought in to build an Australian market leader's U.S. presence, I drove +6% year-over-year inbound pipeline and +54.9% year-over-year U.S. revenue through sharper positioning and discipline across the full funnel.
LeapFrog
Turned around a digital content marketplace and rebuilt discovery to unlock revenue growth.
LeapFrog had content deals with Disney, Viacom, and Hasbro — but families weren't discovering content that matched their child's needs and interests. I took charge of the third-party content business and rebuilt the LeapFrog App Center's recommendation logic — driving a 7-percentage-point conversion increase and sustaining more than $25MM in annual downloadable content revenue.
What I provide
I work the full funnel to make the sum of the parts add up to more pipeline
- Fractional leadership — I run your growth engine as a standing part of my week, accountable for the number.
- Focused programs — a defined push: a repositioning, a launch, a function built, a partnership opened.
- Advisory — ongoing counsel when you have a team that mostly needs seasoned perspective and insights.
- Operational continuity when you need a steady hand for an interim stretch to keep building momentum.
If your present needs are better served by someone who works narrowly in just one channel, I'll say so plainly and work my network to introduce you to qualified resources. I'd rather earn your next call for the right engagement.
Trust I've earned
“Equal parts brand builder and demand driver, he turns complex edtech narratives into measurable momentum—connecting strategy to story and converting insight into impact that accelerates pipeline, powers expansion, and keeps growth compounding.”
— EdTech Digest, naming me to the Top 100 Influencers in EdTech, 2026–27
Published in Forbes. 2-time EDTECH WEEK Host Committee member. Educating All Learners Alliance 2026 New Champions judge. Founding class of Carnegie Mellon University's Master of Entertainment Technology program. Peer-reviewed research with Dr. John Hattie. Multi-year partnerships with the NEA, AFT, and NASSP. And a record of working at the bleeding edge of technology that goes back to building conversational AI in 1998.
What sets me apart
My route to marketing leadership was by way of theater, a novel and magical graduate program, product development, and operations. What ties it together is my talent for making complicated technology make sense to people who have to decide whether to trust it.
More about me →Let's have a conversation
If you're scaling a technology company that sells into institutions and your marketing function needs to take its next step (or get turned around), I'd like to hear about it.